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The Power of The Hashtag

When it comes to hashtags, many times we initially think of the average teenager response of #lol, #mancrushmonday, or #selfie. It is often looked over by the average business person even though it is the driving force of social media. In fact, any time someone goes on to their search, explore, or trending now pages on social media, the posts that come up immediately are the ones that are driven by hashtags. How does a business harness the power of a hashtag? Let us help you.


To understand the influence of a hashtag you must understand where it came from. The hashtag was created by Twitter to create a way for their users to organize content and find tweets on certain topics quicker. It took off during the California wildfires in 2007 and has been growing since. By 2013 essentially every social media site had integrated the concept of hashtags into their system and whole campaigns were being ran from them. What does that mean for your business? Essentially, it means that you need to get on this bandwagon.

Using Them for Your Benefit

When it comes to a business profile, of course you don’t want to be using cheesy hashtags that would deface your business, but even the use of one beneficial hashtag on Instagram can increase your engagement by 12.6% and if you use multiple it can increase it by 70%. The best way to find hashtags for your business is to look up trending hashtags. That way you know what people are looking at and you can match them to what your business is. Another important thing to do when you are creating your business is to create a hashtag that is all your own. That way as people are looking for you, they can look for your name or for your hashtag. Also, you can run campaigns that will increase engagement though your hashtags by having your followers post with those hashtags. That will not only get your business more recognition, but it creates a great way to communicate with your followers.

How to use Hashtags

Now lies the impending question, how many hashtags do I use on a post. Too little won’t get enough recognition, too many will lose followers. Luckily for you, we compiled a list of popular social media sites and a general number that is great for you to post on them.

  • Twitter: 1-2 Hashtags
  • Instagram: 9-15 Hashtags
  • Facebook: 1-2 Hashtags
  • Pinterest: Unlimited
  • YouTube: Unlimited
  • LinkedIn: 1-5 Hashtags

Get your social media noticed and have the universal tool for spreading information on your side. With our sister company, Volair Interactive, we have a team that specializes in social media so that you never have to worry about creating or using a hashtag. Let us help you with that.

Hashtags are used by more than 70% of cell phone users. They are essential in order to get your business noticed in social media. They are extremely simple to use but one of the most powerful tools for sharing information today. Harness the power of the hashtag starting now.

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