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The concept of social media is frightening for some business owners, especially those who are trying to take care of a small business. Though some companies try to say it is not needed, social media is one of the best ways to connect with your customers. From there you can reach your returning customers and new customers by the content you produce. The trick is learning how to set it up.

Getting Started

One of the biggest mistakes a company can make when creating their social media is not following the theme that you have for your company. Your business needs to be recognizable from the storefront, to the website, to the social media. When you take this away it takes away the feeling of a well put together business and can even make customers second guess giving you business.

How do you make sure your company is keeping theme? It’s simple really. Every social media has a set layout usually with a profile picture, cover photo, and an information section for your business. Your profile picture should be consistent along all your lines of social media and it is highly recommended to have it be your logo. That way it is easily recognizable to your customers to know that it is you.

“Your business needs to be consistent from the storefront, to the website, to the social media”

The cover photos need to be consistent, but they can change according to the target audience of the social media site. For example, Taco bell has the same look and feel of their cover photos throughout their social media, but on Facebook and Twitter, they have normal tacos on a pink background and on YouTube they have a yellow background with Doritos Locos Tacos. (visual to the left) It is consistent enough for the viewer to know that it is still Taco Bell but it is different enough to give a different tone to their profiles.

The last thing that needs be done to set up a working social media page is to have all your information on it for users to find. Each social media site has an about section. There you will want to fill out your contact information and any other information you feel your customers need to have. How much information may vary from site to site, but the information given needs to be consistent.

The cover photos need to be consistent, but they can change according to the target audience of the social media site. For example, Taco bell has the same look and feel of their cover photos throughout their social media, but on Facebook and Twitter, they have normal tacos on a pink background and on YouTube they have a yellow background with Doritos Locos Tacos. (visual to the left) It is consistent enough for the viewer to know that it is still Taco Bell but it is different enough to give a different tone to their profiles.

The last thing that needs be done to set up a working social media page is to have all your information on it for users to find. Each social media site has an about section. There you will want to fill out your contact information and any other information you feel your customers need to have. How much information may vary from site to site, but the information given needs to be consistent.

Content

When running a social media site for your company, you don’t want to have sporadic posts that have no connection to your other content or to your company in general. The best rule of thumb for posting is follow a pattern and never stray. The pattern can be as simple as an A-B posting pattern where one day you post about a deal (A-post) and the next post is one of your items you are selling (B-Post) (Image Below).

Some other basic rules of thumb for your social media content is, follow the general scheme of your company in your posts, make sure your content is consistent with what you sell/believe/want your business to achieve, and post your content consistently.

If you would like to learn more about posting and how to post our article “How to Meaningfully Post on Social Media” would be a great read for you.

“When a customer comments on a social media post, it is important to acknowledge it and if appropriate respond to it.”

Time Spent on Social Media

Spending time on your social media should not be a time-consuming process. The time, however, creating for it will be a little longer. The reason for that is as a company you need to have your content preplanned before you post it. Large companies create their social media months in advance and then post accordingly. As a small business owner that is often a difficult task to do but sitting down each week and picking what you want to post each day and gathering anything that would go with that post (photos, videos, links, etc.) is essential for social media that’s valuable to your company. That way when you are going through your day to day business rituals, posting is quick and easy.

Another thing that needs to be put into consideration when making time on social media for your company is that you always need to be in touch with your clients. When a customer comments on an Instagram post, it is important to acknowledge it and if possible or appropriate respond to it. Review Lift makes this process easier by having your Social Media messages be sent to one simple inbox. That way you can respond to all your messages without having to log on to multiple different sites and sorting through what you need to go through.

Social media is one of the easiest ways to spread your company name. Taking the time to sit down and make a consistent, clean profile will only increase your company’s client base. If you would like more information about how to get the word out that your company now has social media, “Social Media Basics” would be a great read for you.