Why an Online Presence is Essential for your Business to be Successful
The last time you went to a restaurant while you were on vacation chances are you looked up options on your phone and the results played a large part in your decision making process. Digital marketing channels are no longer an option, but a necessity, to have a successful business. Consumers are becoming evermore digital and as they do so, businesses need to adapt. A few simple things can improve your online presence and help you stand out to consumers.
Like we described in our example above, roughly 90% of consumers look at online reviews before visiting a business. It is important not only to have reviews listed with your business but to have good reviews that improve potential customers view of your business. Provide a quality product or service and try to get your consumers feedback so that others can benefit from their experience and your business can as well. Reviews can wildly improve or hurt your business.
Social media is also a great way to connect with potential customers. First and foremost, social media is a great way to communicate with customers, but it is also a great tool for businesses to build their brand and brand loyalty. Social media is a very inexpensive way to conduct marketing campaigns and gain greater insights into customer segments. Social media is a great channel that a business can utilize to gain more conversions and sales as well.
Since we know so many consumers search online for businesses before visiting them it is also essential that a business has a website and good SEO practices. A website is a great opportunity to convert even more consumers into customers and provide information about a business to the public. More and more consumers are doing the majority of their shopping online so to survive in the future, businesses need to utilize their websites capabilities and use keywords, links, and good website organization to make their website relevant.
PPC advertising is a very effective way to advertise. Imagine if a customer were able to walk into your store and you could automatically hand them exactly what they wanted. With PPC advertising businesses can target specific audiences to get a greater click through rate. In essence PPC allows a business to spend their money in purposeful ways to advertise their products or services right to the customers who are looking for them. PPC is a great advertising channel that can help reach customers who are already ready to make purchases.
As consumers shop more on the internet and brick and mortar stores continue to be disrupted it is essential for a business to have an online presence to survive in the ever evolving tech world. Working through a few simple digital marketing channels, a business can reap huge rewards and make their business presence known and stand out. Contact us if you want help making an online presence for your business!
About the Author
Madeleine Dean is about to graduate from Brigham Young University-Idaho with her bachelors degree in Business Management and emphasis in marketing. While working at Volair Interactive, specializing in Social Media Marketing and SEO, she has gained a passion for helping local businesses succeed through digital marketing.