How To Turn Customer Feedback Into Customer Reviews
Are you receiving feedback from your customers, but not seeing that translate to online reviews? While it’s nice to hear from customers directly and valuable information can be gleaned, it’s not enough.
In the digital world we live in today it is vital for businesses to be present online. This includes keeping online reviews up to date. According to Spiegel Research Center, almost 95% of shoppers read reviews before making a purchase. Here are five tips to help you increase the quantity and quality of the reviews you receive, and turn customer feedback into customer reviews:
1. Make It Available
As mentioned above, it is so important to be present online. Your potential customers should be able to find information about your company wherever they may be searching. Ensure that it’s easy for customers to find your company on top review sites. These include:
- Google My Business
- Trip Advisor
- Better Business Bureau
- Angie’s List
2. Keep it Simple
If you want your customers to review your business online, you need to think simple. Even if they are a raving fan of your product or service, they are not likely to go through a complex process to leave you a review. So make it easy for them! If you are emailing customers asking for reviews, include a direct link to the site you want them to place their feedback. In fact, include links not just in emails, but on your website and social media pages as well.
You can get creative with how you apply this tip. Brainstorm ways you can best reach your customers, and make it crazy simple for them to leave you a review.
3. Respond to Reviews
Once you have reviews coming in, make sure you are interacting with them. Say thank you to those that leave you a review. Showing appreciation for those that leave a review can encourage others to share their experience with your company. It shows that you value feedback.
Don’t forget the importance of responding to negative responses as well. Responding to negative reviews has been shown to improve how people see a company caring for its customers, handling customer service, and being trustworthy. Receiving negative feedback is inevitable, but if you handle it well it can work for your benefit.
4. Share Customer Feedback
If you really want to encourage customers to leave you a review, show them the positive reviews you are already receiving. Have you ever seen a company share customer reviews on their website or social media pages?
User-generated content is being trusted more and more over traditional media. There are ways to take advantage of this. You can encourage customers to share their experience with your product/service. If they post their experience on their social media pages, you can share that to your company page. This not only builds the rapport of your product/service, but will also encourage other customers to post about their experience as well. This kind of engagement is one that leads to sales, which is the ultimate reason for wanting great reviews.
Let’s end with something simple yet so important, you have to ask for reviews. That may seem self explanatory, but are you doing it? In a study from BrightLocal, they found that about 70% of millennials that were asked to leave a review did so. There are many ways to do this, some include:
- Training employees to inform customers/clients about where they can leave feedback/reviews
- Placing banners and links on your website
- Asking for feedback/reviews/experiences on your social media platforms
There is a lot to keep up with in a digital world, but applying these tips can help you put your best foot forward. To learn more about how to improve your business rankings and reviews, contact us today!
ABOUT THE AUTHOR
“Ashley is a Social Media Specialist at Volair Interactive. She enjoys all things digital marketing, especially when it comes to analytics and strategy. She strives to include these insights in the blogs she shares.”