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Why Do Positive Business Reviews Matter?

Increased Profit

Reviews can mean the world to businesses. Positive reviews can enhance a business and give trust to the customer. Negative reviews can destroy your business and make no one want to come. How can good reviews really affect a business? According to a study by Bright-local, consumers tend to spend 31% more on products or services from businesses that have “excellent” reviews. 


Having positive business reviews will gain the trust of your customers and they will more often than not buy from you. It is also predicted that you business’ revenue will increase about 5-9% with every start that is gained from reviews. 

Positive business reviews can also increase a customers trust. This can lead to more sales, like we mentioned above, but it can also lead to more loyalty from your customer. When a customer trusts you and your company, they will normally come back and try to buy again and again and again.

CUSTOMER Preference

Aside from your customers trusting you and your company gaining more revenue, positive reviews can also lead to your business being used more. According to the same BrightLocal study, 57% of customers won’t use a business that has fewer than 4 stars. That’s over half of your potential customers who may not come to you because you have less than 4 stars. 

While it may seem difficult to improve your Google Stars, the more reviews you have, most likely the more stars you will have.  Asking for more reviews is one of the easiest and most effective ways to get more reviews. Having even a sticky note on your desk will remind you and your customer about reviews, which addresses your hardest part about the review process: remembering.  With the ReviewLift program, you can also simplify the customers part as well. ReviewLift allows you to send a text to your customer which will take them directly to your google listing. This takes less than 10 seconds in all, and so your customer can quickly be on their way.  If you have any questions, please go to

Positive business reviews matter a lot. They can help you gain more revenue, gain trust with your customers leading to more sales and loyalty, and your business will be used more. These are all important factors in making sure that your business is profitable. Online reviews, whether they are positive or negative are starting to have more of an impact throughout the world, so making sure that you have positive reviews can be a huge key to put you ahead of your competitors. Customer satisfaction can go a long way in helping your business. Positive reviews can show that customer satisfaction to your potential customers and that can make all the difference in whether someone chooses your business or another one.

Grant Smith has worked with ReviewLift writing blogs and as a social media specialist. He loves writing blogs and social media posts and has loved gaining more experience in it. He is very passionate about digital marketing and loves working in this career

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